Citibank is Citigroup’s retail banking brand founded in 1812. The bank has approximately 2,600 branches in 19 countries, including 700 in the US. Credit cards, mortgages, personal loans, commercial banking, and lines of credit are the bank’s specialties.
Citi is popular because of the several credit card options it offers that cater to customers’ needs. One of the credit cards is the Citi Custom Cash Credit Card, which offers a basic 5% cashback reward for eligible purchases.
Learn more about the Citi Custom Cash Credit Card’s features, perks, and benefits in this article. You will also learn about how to apply for Citi Custom Cash Credit Card and what the eligibility requirements are.
What Are Citi Credit Cards?
Citibank focuses on personal and private banking services and products for its customers. Citi is the industry leader in payments, boasting 128 million customer accounts and $503 billion in yearly purchase sales. Citi Branded Cards and Citi Retail Services have partnerships with leading brands.
Citi Branded Cards helps consumers and small businesses with payment, credit, and unsecured loans. At present, there are 35 million accounts in North America.
With a wide range of cards like Citi Double Cash, Citi Simplicity, and Citi Premier, the bank offers a full range of payment and lending products and features centered on its customers’ needs.
Also read: Citi Simplicity Card | Find Out How to Request
What Is the Citi Custom Cash Credit Card?
One of the most popular credit cards of Citi is the Custom Cash credit card. This card allows cardholders to earn rewards in categories that most cashback cards never touch with a bonus.
As such, the Citi Custom Cash Card is a good option for people who enjoy attending concerts, are serious about home renovation projects, have multiple memberships to fitness clubs, or subscribe to many streaming services.
It is difficult to find a card comparable to the Citi Custom Cash card that offers bonus rewards on spending in the same categories. The Citi Custom Cash Card’s basic offer is a 5% cashback bonus on eligible purchases.
What Are the Features of the Citi Custom Cash Credit Card?
Citi gives new Citi Custom Cash Card users a bonus after they spend a small amount. They only need to spend $1,500 in the first three months after opening their account to get $200 back in cash. Cardholders can do this by making everyday purchases with their Custom Cash Card in three months.
Once the minimum requirement is met, Citi grants the bonus offer by giving them 20,000 ThankYou Points, which can be redeemed for $200 cashback. The card gives 5% cashback on the first $500 the Citi Custom Cash Credit Card customers spend in a top eligible spending category each billing cycle.
In addition, cardholders receive 1% cashback on all other purchases. This means that during each billing cycle, cardholders can earn 5 points for every $1 spent in the eligible spend category, up to the first $500 spent, and then 1 point for every $1 on other purchases.
Restaurants, gas stations, grocery stores, travel, public transportation, fitness clubs, streaming services, drugstores, home improvement stores, and live entertainment are all eligible for 5% cashback.
What Are the Other Features of the Citi Custom Cash Credit Card?
The Citi Custom Cash Card stands out because of its cashback rewards program that can be tailored to the customers’ needs as well as its easy-to-get welcome bonus. Its biggest perk is that cardholders do not have to activate bonus categories every quarter to get the 5% cashback, which is what many other cards require.
Also, similar cards only give a few options where customers can get 5% cashback, and the categories that count for the 5% cashback change every quarter. Moreover, Citi ensures customers can immediately enjoy their Custom Cash cards’ rewards.
They can get cashback from their points through a direct deposit or a statement credit. No minimum amount is required to redeem rewards with the Citi Custom Cash Credit Card. Some other ways to redeem are to buy gift cards, travel, or things from Amazon.com or PayPal’s Shop.
Perhaps most appealing is that this credit card offers an introductory APR of 0% for the first 15 months after opening an account. This special rate applies to all purchases made within the first 15 months as well as balance transfers made within the first 4 months.
What Are the Benefits of the Citi Custom Cash Credit Card?
Citi promises its customers that they will enjoy the features and basic perks of its Custom Cash Credit Card. However, Citi offers even more benefits to Custom Cash Credit Card users, such as automatic account alerts, contactless payment, and more.
Automatic account alerts keep Citi Custom Cash Credit Card cardholders updated with their latest account status. After they set up alerts, Citi will send reminders via email or mobile phone when the account reaches a certain balance level, when payments are due, or when they have exceeded their respective credit limit.
Cardholders may also shop using a card that features a contactless chip. Custom Cash cardholders need to tap their credit card on the reader simply to make a payment or transaction.
The card’s digital wallet feature enables Citi customers to shop online, in mobile applications, and in stores. In addition, Custom Cash cardholders can breeze through the checkout process with the help of digital wallets, and they still get to take advantage of all the wonderful perks that come with the card.
Also read: The Benefits of a US Bank Credit Card: Rewards, Perks, How to Apply and More
What Are the Other Benefits of the Citi Custom Cash Credit Card?
The Citi Mobile App provides access to customers’ credit card accounts whenever and wherever they want. They may also view their current balance, available credit, and a breakdown of their spending. Plus, they have the ability to make payments on the mobile app.
Another benefit of the Citi Custom Cash Credit Card is that customers are free to pay on any available due date at the beginning, middle, or end of the month. They can pay off the entire balance every month or just make the required minimum payment.
What Are the Fees and Other Charges of the Citi Custom Cash Credit Card?
Citi sets fixed fees and other charges on the Custom Card Credit Card. Check out these fees before availing of the card to see if a Citi Custom Cash Credit Card will be worth it.
- Annual Fee – $0
- Regular Annual Percentage Rate – 18.49% to 28.49% (variable)
- Purchase Intro Annual Percentage Rate – 0% for 15 months on purchases
- Balance Transfer Intro APR – 0% for 15 months on balance transfers made within the first 4 months
- Cash Advance APR – 29.74%
- Penalty APR – 29.99%
- Interest Rate on Citi Flex Pay Plans – 1.72% monthly
- Balance Transfer Fee – 5% of each balance transfer ($5 minimum)
- Cash Advance – 5% of each cash advance ($10 minimum)
- Foreign Purchase Transaction Fee – 3% of each transaction
It is important to consider a credit card’s fees and other charges before applying for one. Overall, the Citi Custom Cash Credit Card offers an average interest rate alongside its generous rewards system.
What Is the Citi Mobile App?
Citi released its official mobile banking app in October 2017 to make banking services and financial solutions more accessible to customers. The Citi Mobile app is all about customers’ Citi corporate cards, including credit cards.
Some of the benefits of having a Custom Cash card are exclusive to the mobile app, such as the transaction history, online payment, and even activation of credit cards. More importantly, the Citi Mobile app allows people to apply for a Citi credit card.
The Citi Mobile app is free on the Google Play Store and Apple App Store.
What Are the Eligibility Requirements For a Citi Custom Cash Credit Card?
Like any bank, Citi requires interested individuals to provide the necessary personal information to apply for a Citi Custom Cash Card. Citi only accepts those who are US citizens with a permanent address in the country.
Moreover, the individual must prove their financial capability to maintain the card, so documents about their source of income are required. They must be of legal age to be eligible to apply for a card.
Citi does not publicize a minimum necessary credit score, and no credit score will guarantee approval. Generally, a minimum FICO score of 670 is considered a respectable credit score. For a higher chance of approval, one must at least attain 670.
What Is the Application Process for a Citi Custom Cash Credit Card?
There are two ways to apply for a Citi Custom Cash Credit Card – online and in person. Applicants may visit any branch to apply in person for a credit card. However, the online application is more convenient as it can be done through Citi’s official website or its mobile app.
The interested individual must provide the documents and proof required by the bank for the application. The processing period may take a few business days. Once approved, they will receive their Citi Custom Cash Card by mail.
What Are the Other Perks of the Citi Custom Cash Credit Card?
Citi provides Citi Custom Cash Card customers 24/7 technical support, which lets them immediately call for help concerning their credit card should they need it. Citi customer service can answer any questions and inquiries about the usage and rewards of the card.
The bank also provides security features and perks to its customers. First, it has a $0 liability for unauthorized charges perk, wherein no Custom Cash cardholder will be held responsible for unauthorized transactions.
There is also 24-hour fraud protection that lets all cardholders receive alerts when suspicious activity is detected. The bank also introduced the Citi Identity Theft Solution, which assists in resolving identity theft issues.
Lastly, Citi has a lost wallet service, which entails fast cast card replacement and cash advance-limited cash replacement in the event of a lost wallet situation.
What Is the Address and Contact Number of Citi Bank?
To learn more about Citi Custom Cash Credit Card and other credit cards, visit any Citi branch or its headquarters at 388–390 Greenwich St. in New York City. Basic information about credit cards is also available on the bank’s official website and mobile app.
For questions regarding the Citi Custom Cash Credit Card, please call 1-800-950-5114.
The Citi Custom Cash Card is a great option for those who love to attend concerts, have home renovation projects, have multiple memberships to fitness clubs, or subscribe to many streaming services. All of these purchases can result in cashback which can help you save money in the long run.
Disclaimer: There are risks involved when using credit card products. Always be sure to read the bank’s terms and conditions page for more information.